Pinterest is a visual search engine where the right image format and design drives massive referral traffic. A "Pinterest-worthy" image has specific characteristics that make it get pinned, re-pinned, and clicked on thousands of times.
Pinterest Image Specifications
| Spec | Value |
|---|---|
| Ideal aspect ratio | 2:3 (e.g., 1000×1500 px) |
| Recommended size | 1000×1500 px |
| Max aspect ratio | 1:2.1 |
| Format | JPG, PNG, WebP |
| Max file size | 20 MB |
What Makes Pinterest Images Perform
- Vertical format: 2:3 ratio takes up more screen space in Pinterest's grid — more visible
- High quality: Sharp, well-lit images get pinned; blurry ones do not
- Text overlay: Add the title of your blog post or the key benefit in readable text
- Warm colours: Research shows warmer tones (orange, yellow, red) get more repins
- Minimal background clutter: Clean, clear subject stands out in a busy Pinterest feed
Creating Pinterest Images Free
Upload your base image to imgresizr.com. Crop to 2:3 ratio (1000×1500px is the sweet spot). Add your blog post title or key phrase in bold, readable text using the Caption tool — place at the top or bottom where it does not obscure the main image. Add your website URL in small text at the bottom. Download as JPG at 90% quality.
Pinterest Image Strategy
- Create 3–5 different Pinterest images for each blog post — different colours, different text layouts
- Pin at different times to test which performs best
- Include your URL in the description and as a text overlay for traffic attribution
- Use Pinterest's own scheduler to pin at peak times (evenings and weekends perform best)
Create Pinterest-ready vertical images at imgresizr.com — the right 2:3 format with text overlays for free.