Facebook ad images are one of the highest-leverage marketing assets a business can create. A compelling image stops the scroll, communicates your offer, and drives clicks — making the difference between a profitable ad and wasted budget. At imgresizr.com, you can create and resize Facebook ad images to the correct specifications for every placement, entirely in your browser for free.
Facebook Ad Image Sizes by Placement
| Placement | Required Size | Ratio |
|---|---|---|
| News Feed (desktop/mobile) | 1200×628px | 1.91:1 |
| Square feed post | 1080×1080px | 1:1 |
| Stories | 1080×1920px | 9:16 |
| Right column (desktop) | 1200×628px | 1.91:1 |
| Instant articles | 1200×628px | 1.91:1 |
How to Create Facebook Ad Images at imgresizr.com
Upload your product or campaign photo to imgresizr.com. For the standard news feed format, use the Resize tool to set 1200×628px. If your source image is a different ratio, use the Crop tool first — crop to a 1.91:1 ratio keeping the most important elements centred. Use the Enhance tool to boost brightness and saturation — Facebook ad images compete with an enormous amount of content, so vivid, attention-grabbing images perform significantly better than muted ones. Use the Caption tool if you want to add a headline or offer text to the image itself (keep text to under 20% of the image area for best ad delivery). Compress to under 1MB before uploading to Facebook Ads Manager.
Facebook Ad Image Tips
- People, faces, and genuine emotions outperform product-only shots in most ad tests
- Contrast between your image and the blue-white Facebook UI makes your ad stand out
- Keep text on the image minimal — Facebook penalises text-heavy images in ad delivery
- Create square (1:1) versions as well — they take up more mobile feed space
- Test multiple image variants — even small changes in colour or crop can double click-through rate
Create and size Facebook ad images for free at imgresizr.com.